Abstract
The subject of the study is the development of the agro-industrial complex (AIC) based on the digitalization of key business processes. The purpose of the work is to develop a model for the introduction of digital technologies in the production and management of agricultural enterprises. The relevance of this study is due to the fact that the digitalization of agricultural enterprises contributes to the formation of new products and services, the transformation of the management model, changes in production technologies, which generally contributes to the effective development of agricultural enterprises and increase their level of competitiveness in domestic and foreign markets. The paper identifies the potential for the development of competitive advantages of agribusiness enterprises, presents the most significant limitations that restrain the intensive growth of the agro-industrial complex. Research methods – system, structural-functional and comparative analysis, situational analysis method, modeling method. A model of competitive agribusiness development based on digitalization of key business processes has been developed. It is concluded that the digital transformation of agricultural enterprises will allow agricultural producers to make effective management decisions for the best use of innovative technologies, develop forms of cooperation and cooperation, evaluate the productivity of planned technological and organizational processes.
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