Abstract
The study unravels the complexities of fundamentals and financial strategies, and by using practical methods, systems and mechanisms to find and define a clear and unambiguous concept that can encompass them, to create a complete picture concept. A broad interpretation of "financial strategy" is given. After a critical evaluation of existing methodological tools for formulating and implementing financial strategies, the researchers propose an approach based on a combination of the DuPont model and the BCG matrix
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