СУТНІСТЬ ТА СТРУКТУРА ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНОГО МЕХАНІЗМУ ТУРИСТИЧНОГО БІЗНЕСУ НА СЕЛІ

Abstract

The article considers the essence and structure of the organisational and economic mechanism of the rural tourism business, which is a complex of interrelated elements that ensure the effective functioning and development of tourism activities in rural areas. The study covers the analysis of the main components of this mechanism, including organisational structures (identification of key market participants, such as agritourism owners; local communities; local governments; travel agencies and operators and definition of functional responsibilities; roles of each participant and models of cooperation and partnership between participants), economic levers (financial resource planning and budgeting for tourism projects; mechanisms for attracting investment and financing infrastructure development; state support, subsidies and grants; pricing policy, revenue and cost management), marketing strategies (development and promotion of unique tourism products; branding of rural areas and creating an attractive image; use of modern digital technologies for advertising and communications) and the regulatory framework (analysis and regulation of legal aspects of rural tourism activities; licensing and certification procedures for tourism services; ensuring compliance with environmental and safety standards). The research is an integrated approach to the study of the organisational and economic mechanism of the tourism business in rural areas, which allows to identify the relationships between its components and determine the optimal strategies for their implementation. The practical significance of the work is to formulate recommendations for local governments and entrepreneurs to improve the efficiency of tourism activities in rural areas. The study confirms the need to introduce a comprehensive organisational and economic mechanism for the development of the rural tourism business, which will contribute to the sustainable development of rural areas, preservation of cultural and natural heritage, creation of jobs and improvement of the welfare of the local population. Implementation of the proposed mechanisms will increase the competitiveness of rural tourism in the national and international markets. This will ensure the stable development of the tourism sector and increase its competitiveness at the national and international levels.