Abstract
The scientometric pressure and defining features of the contemporary culture of reference exchange are viewed under the sign of the objectification and alienation of the scientists creative abilities and the consequences produced by their application. Based on the identification of subject- and resource-oriented types of citations, the principle of unity of historical and logical and R. Merton's thesis about the dual purpose of standard methodological operations such moments of modern academic citation as the prevalence of indirect forms, functional reduction of quotation to reference, monetization, presumption of preformity and the cult of originality of the author's text are revealed. It is shown that the last two arise from the mutual overlapping of the mental codes of postmodern subjectless passéisme and scientific subjective futurism. The previously expressed statement about the domination of resource-oriented citation at the present stage is confirmed and specified. The richness of the publication with references is inversely proportional to the content of the borrowings, which are almost entirely compressed in the metadata. The direct cognitive functionality of such citations is insignificant, but thanks to them an academic text on the rhizome-network model turns into a labyrinth of portals to other texts.The historical alternation of the leading role of types of citation is fixed. The assumption of the future transition of leadership to subject-oriented citation is formulated.
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