Abstract
The purpose of the article is to consider the influence of the processes of digital transformation of society on the change of the model of power and public communications. The positions and arguments of technological optimists and alarmists on the prospects for the development or involution of democracy in the context of further digitalization are considered. Scenario variants of the political consequences of the "digital revolution"are presented. A special place is given to the analysis of the discourse, catalyzed by anti-covid events, around the problem of a new type of totalitarianism. The author, pointing to the opportunities of digitalization that are favorable for the development of power and public relations, also notes the risks associated with it for the political sphere. As a result of the research, the author suggests two main directions of digital transformation in the field of political communication in the medium term: 1) creative, enhancing the effectiveness of dialogue communications between the authorities and the public (including through the implementation of the national project "Digital Economy of the Russian Federation"), 2) destructive, forming the language of hostility in society and the activity of anonymous political trolls that generate conflict.
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