Nowadays, as for Internet development, it is not possible to imagine a modern person who does not use online communications. One of the priority directions of the education development in Ukraine is the use of up-to-date technologies, which provide education improvement, accessibility and efficiency, training young generation for life in the digital society. It reflects the research topicality. Information and communication technologies in education help teachers to teach the content effectively using the latest means that contribute to the achievement of positive results. Technologies are changed, in turn it requires from students and teachers to improve their skills and to focus on the development. With the development of social networks, there is an urgent need to use them in learning. The article is devoted to the problem of using social networks in universities in learning students. The purpose of the article is to explore and identify opportunities for using social networks and to find convenient tools for students’ learning in universities. To achieve the purpose the general theoretical scientific methods are used such as analysis, synthesis and systematization of researchers’ works as for social networks; logical-systemic, problem-targeted, comparative analyses as for theoretical basics of social networks. There are some research results. The analysis of coming out history of social networks is made, and the stages of their development are considered. The world statistics of social networks usage are considered. The main characteristics and potential features of the largest social network Facebook are described. Due to Facebook and apps, the access to learning content is getting better, and the information becomes much more interesting. The particular attention is paid to organizing students’ learning in social networks that provides better communication between a teacher and a student. The most popular social networks and apps for learning are described. The advantages and disadvantages of using social networks in education are determined. The basic characteristics of virtual social networks functioning are highlighted. Keywords : student, learning, social networks, apps, information and communication technologies, Internet communications, Facebook.

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