로봇 바리스타 카페의 서비스스케이프가 고객만족, 즐거움 및 행동의도에 미치는 영향: S-O-R 프레임워크 기반으로

Abstract

As the contactless consumption culture spreads due to the COVID-19 pandemic, cafes have actively adopted robotic baristas to ensure uniform coffee taste and high hygiene standards. Most of the previous research on robotic baristas has focused on the technical aspects, and there is a lack of research on consumer attitudes and behaviours. Therefore, this study aims to assess the impact of servicescape characteristics (usability and image dimension) of robotic barista cafes on customers