Abstract
The paper presents the determination of the most effective ways of implementing sustainable development projects in companies of the IT industry. The main result of the work is a list of practical recommendations in the field of determining the optimal focus for the implementation of sustainable development projects. The list of recommendations is formed on the basis of regression analysis of the dependence of financial performance of companies on various factors in the field of sustainable development and case study of the features of sustainable development projects in various companies in the it industry and its relationship with financial and economic indicators and the overall level of sustainable development of the company.
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