Дослідження процесу залучення інвестиційних ресурсів промисловими підприємствами в період пандемії COVID-19

Abstract

The purpose of the article is to research the impact of the COVID-19 pandemic on attracting investment resources by industrial enterprises of Ukraine and provide practical recommendations for improving this process. It is proved that in a crisis, direct foreign investment in all sectors of the economy is sharply reduced. At the same time, it is determined that the most perspective direction for investment, as before, remains industry, which in crisis conditions was, is and will be a necessary component for the economic recovery in general. As a result of the study, the reasons for the unfavorable investment climate in Ukraine are distinguished, both those that have developed historically and those caused by the coronavirus. Favorable and unfavorable factors for foreign investment are systematized. It is proposed that enterprises develop investment projects based on strategic planning of their activities and cooperation with other enterprises of the industry sector. Attention is focused on the need for the State support for innovative activities of enterprises and comprehensive assistance in the development of investment projects on their basis. Prospects for further research in this direction can be the study of foreign experience of countries as to the development of investment portals and programs, methods of direct and indirect stimulation of innovation activities, analysis of the global market of goods and professions to determine the vector of change. In addition, continued research of the investment potential of industrial enterprises in Ukraine is required, as well as the development of ways to improve their investment activities.