Abstract
Recently, the world has been in a state of global crisis because of the COVID-19 pandemic. A significant number of spheres of activity, including such a global sphere of activity as tourism, are at risk of extinction. It’s understandable, that until the end of the pandemic, the resumption of tourism activities is almost impossible, since the safety of millions of people depends on it. However, the issue of maintaining and preserving the tourist interest of people – potential tourists – is more relevant than ever. The article emphasizes that in isolation to preserve tourist interest, it is advisable to use information technology. At this, according to the authors, among all means of information technology it is necessary to focus on virtual tours and excursions. Justifying this statement is a significant list of advantages provided by virtual tours and excursions in case of their creation and consistent implementation both on a paid and free basis for a wide range of potential consumers of tourist services. Also highlighted are advantages for objects and subjects of tourist activity. The authors allocate a variety of approaches to creating virtual tours and excursions in terms of attracting performers to create them. Among the performers, different categories of specialists with different levels of qualification and education are specified. In addition, the need for the mandatory involvement of professional guides is defined, specific knowledge and experience of which will allow to provide at least a minimum guarantee of the quality of virtual tours and excursions. Thus, the creation of virtual tours and excursions will not only preserve interest in tourist sites and destinations, but also provide work for a wide range of specialists even in crisis conditions. In addition, virtual tours and excursions can act as an independent tourist product, which in any case will bring financial and image profit to all the tourism sphere entities involved in its production.
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