서울시 공공자전거 시스템 운영에 관한 이용경험 및 개선사항 분석 : 중요사건기법(CIT)을 중심으로

Abstract

The purpose of this study was to figure out the user experience and service improvement factors in Seoul city bike system by utilizing critical incidents technique which is the one of qualitative analysis methods. To attain the goal, 419 Seoul city bike system user in Seoul were studied using CIT method. The analysis of the data was produced based on the observation reliability of 3 independent researchers who has sport business and public management background. The results were as follows. First, according to the results of analyzing Seoul city bike system users’ positive experiences after use, convenient to use, accessibility, bicycle rental convenience, economics, and connectivity with other means of transportation. Second, according to the results of analyzing Seoul city bike system users’ negative experiences after use, accident risk, lack of bike roads, scarce publicity, applications and rental station, usage complexity, and broken bicycles. Lastly, according to the result of analyzing measures to improve the seoul city bike, realistic environmental infrastructure, rental station, about safety problem, bicycle functional aspect, application, and payment.