Abstract

The article presents an analysis of English and Russian-language Internet reviews of hotels in different countries and cities. The main purpose of the study is to identify the specific features of reviews in two languages in order to formulate clear criteria for automatic determining the tone of the text. On the basis of the existing works of linguists in this field, the author has identified the main directions of research on various issues related to the specifics of Internet reviews. Among others, gender and language specificity of reviews were noted, regardless of comparing their characteristics in two unrelated languages. The research undertaken focuses on the basic means of expressing positive, negative, or neutral tones in two languages, which is an interdisciplinary problem that combines work on the issues of selecting tone criteria for automatic text processing, as well as linguistic problems of language specificity of reviews, allowing to identify the main parameters for automatic tone detection on the basis of the most frequent specific features. The main results of the study are specific distinguishing features of English- and Russian-language reviews, the general and the particular in their characteristics. The most active means involved in the formation of a review are the frequent use of genre-specific lexemes, especially with positive or negative emotional and expressive coloring, combining words in a sentence, the role of negation, grammatical forms of verbs, the use of quantitative adverbs, adjectives in the superlative degree, etc.

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