Провакс- и антивакс- шейминг как один из видов конфликтной интернет-коммуникации

Abstract

The article deals with the phenomenon of online shaming, which is one of the conflict types in the Internet communication due to its anonymity. The aim of the research is to study the specifics of this phenomenon presented in the comments of Internet communicators, considered by the authors of the article as a kind of “countertext”, the latter being the reaction of addressees to a particular stimulus text. The object of this study is the Internet texts of news channels in the Telegram-the cross-platform instant messaging system. The subject of the study is the comments to Internet texts generated by the recipients of these texts, i.e., the participants of the Internet communication. The analysis of Internet comments is carried out using the method of “counter-text” by A.I. Novikov, which makes it possible to identify general and individual mechanisms and strategies for the processes of understanding and interpreting the texts of Telegram channels, realized in written statements – comments produced by real participants of Internet communication. There are three groups of commentators who use the discriminatory practice of shaming against opponents. The results of the analysis confirm the assumption about the features of the Internet text being one of the most conflict-prone types of modern text. Communicative contacts that can lead to conflict in Internet communication and beyond are identified and described. Quantitative and qualitative analysis of the Internet communicators’ comments based on the “counter-text” method reveals the most frequent reactions that underlie shaming comments, such as evaluative opinion, emotional assessment, orientation, forecast, reflecting not only the state of individual linguistic consciousness of individual communicators, but also the specifics of the collective verbal consciousness of the society during the covid pandemic and the post-covid period reflecting the spiritual health of society and its problems.