Аналіз особливостей ринкового попиту сільськогосподарських товаровиробників на дорадчі послуги в Україні

Abstract

The purpose of the article is to analyze the peculiarities of the market demand of agricultural producers for advisory services in Ukraine Research methods. The theoretical basis of the article was the dialectical method of cognition and systematic method for research of peculiarities of the market demand for advisory services in Ukraine. The main methods of the article were: questionnaire and comparative analysis. Research results. The choice of producers for the questionnaire was fulfilled on two criteria: the size of the land use area and geographical location. The four most significant groups of agricultural producers for the research were identified: large agricultural enterprises (with a land use area of 5000 ha and above), medium-sized agricultural enterprises (500 to 5000 ha), farms (50 to 500 ha) and small producers (small farms and owners of land shares – from 2 to 50 ha). The selection of a retrospective sample of representatives of agricultural enterprises for the questionnaire have been substantiated to ensure the reliability of the research. The peculiarities of the market demand of agricultural producers for advisory services was carried out on the basis of the questionnaire method and polling method. Scientific novelty. The differentiated approach to the provision of advisory services have been proposed depending of peculiarities of the market demand for it by agricultural producers. Practical significance. Differentiation of the list of advisory services and methods of their provision, depending of features of market demand for them, will promote to increase both the effectiveness of advisory services and the efficiency of economic and personal activities of agricultural producers.