Айтрекинговое исследование восприятия художественной народной росписи на примере гжели и хохломы

Abstract

Introduction. Folk art is the basis of spiritual and moral education. Given that folk art is entering our lives in a new way, the chosen topic is relevant. Theoretical analysis. Gzhel and Khokhloma have accompanied the development of artistic taste over the centuries. It is known about the influence of art on the psycho-emotional state of a person, an indicator of which is oculomotor activity. Eye movements can be used as indicators of the perceptual process. Empirical analysis. The characteristic values of blinking, fixations and saccades were revealed during the perception of images of Gzhel and Khokhloma, taking into account the preference for one or another folk art. It has been established that those who prefer Gzhel use a contemplative strategy of observation, while those who choose Khokhloma use a research one. Also, when considering blue-white images, persons who have chosen Gzhel use a rational way of perception, and when perceiving gold images, they use an emotional one. Participants who preferred Khokhloma showed an inverse ratio of perception methods. Conclusion. When considering folk art, different ways of processing information are actualized among people who prefer Gzhel and Khokhloma. The identified features of oculomotor activity will make it possible to use these types of folk art in art therapy when conducting additional research.