Abstract
The article is devoted to the empirical content characteristics of the digital environment affecting the functioning and development of regional markets for personal services. The list of indicators reflecting the formation of the digital environment has been clarified and trends in their changes in the framework of the implementation of national projects of the Russian Federation have been identified. It is established that the digital environment contributes to the evolution of telecommunication services that allow economic agents of regional markets of personal services to communicate through personal services. Consequently, it becomes possible, for example, the development of healthcare with the help of personalized medicine or, for example, the use of personalized learning opportunities, etc. Also, measures to regulate regional markets for personal services in the digital environment are considered and examples of regional practices are given. The authors emphasize such a major trend in the development of regional consumer services markets as digitalization, and, in turn, it allows us to identify factors contributing to the development of regional markets for personal services.
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