Abstract

The article presents a systematic analysis the personal potential of young political leaders of contemporary Russian parties, which has been studied in recent years by an Associate Professor of the Department of Public Relations, Tourism and Hospitality of the Faculty of History, Political Sci- ence and Law of Russian State University for the Humanities. The research were was carried out according to political and psychological methods of a verbal and projective type, supplemented by training of public self-presenta- tion of young representatives of parliamentary parties among their potential voters. As part of the study, a political and psychological profile of each potential young party leader was compiled, highlighting their value orientations and readiness to work in public politics. The article reveals the basic motives contributing to choosing the politics by young people as a professional sphere for the formation of their own personality. Also, the values orientations of young party leaders are compared with their political self-identification. Fol- lowing the results of the research works, the author of the article concludes that the existing leadership potential of young representatives of Russian parliamentary parties is not always manifested in the public practice and requires serious adjustments in terms of training in specific communication techniques, and coming into politics is determined by the desire for personal self-realization.

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