Abstract
The paper aims at studying the specifics of the association field of the HEALTH concept in the language consciousness of students in the linguo-cognitive aspect. Scientific novelty of the research lies in the application of a free association experiment method to identify the features of this concept representation in the perception of students living in the era of the pandemic by analyzing reactions to the word-stimulus HEALTH and determining the dominants of the association field in their linguistic worldview. As a result of the research, a qualitative and quantitative description of reaction words has been carried out, the association field of the HEALTH concept has been constructed, the specifics of objectification of its nuclear and peripheral zones has been revealed. It has been proved that the HEALTH concept is of great importance in the linguistic consciousness of students and reflects the events of the present time.
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