Abstract

In this article analyzes the systems of colouring in in artistic literature of Karachais and Balkars. The work uses the comparative-historical, structural-semiotic methods of investigation. It is shown that deepened in the past, and therefore implemented at the level of sub-consciousness, they act as ethnic markers; their semantic modulations only in insignificant degree depend on will of the author. It or appeals to these or those images, concepts and motives, or direct addressing to an archetypic and patterns of origin occurring at different times. Depth of their “bedding” in national consciousness assumes pre-ethnic origin and most likely is connected with the period of formation of basic lexicon of language in the form of primary set of associative blocks. Colour naming define art figurativeness of verbal tradition of the people, nature of feeling and emotion of poetry and the massive directions of symbolical judgment surrounding.

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