Abstract
In this study, we proceed research on OmniChannel services in recently enhanced department stores due to the changes in consumer purchasing patterns due to changes in the recent distribution environment. For department store consumers using Omni Channel service, We intend to analyze how the hedonic value and practical value of the OmniChannel affect immersion, trust and repurchase intentions of the department store customers using OmniChannel service. In this study, we used department store OmniChannel to collect data from consumers who have purchased products within the last three months. 274 copies in total were used for the final analysis. We conducted frequency analysis, feasibility and reliability analysis of measurement tools, and path analysis. For this purpose, SPSS v.22 and AMOS v.22 statistical programs were used. OmniChannel
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