Abstract
The problem of toy expertise is that a cultural object comes with no “instruction manual”. The goal of the article is to reveal both potential and limitations of the cultural-historical psychology and activity theory as a conceptual framework for doll expertise and test the cultural form of pretend play as a criterion of its developmental function using the example of Barbie and Monster High dolls. The article proves the necessity of cultural and psychological analysis of doll play to assess the developmental potential of a doll. The work demonstrates that the image of a doll determines how a child plays with it, i.e. how the doll itself plays with that child (F. Boitendijk). For the first time it also describes how the unit of analysis of pretend play - its two-step form (Challenge + Reply to Challenge) is used as a tool to examine the function of these dolls in child development. An exploratory empirical study of children’s play has shown how the images of Barbie and Monster High dolls define the way they are played with and answered negatively the following questions: does Barbie arouse premature interest in adult sexuality among preschoolers, and does playing with Monster High dolls blur the lines between good and evil.
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