Влияние возраста и уровня образования потребителей на формирование их продовольственных предпочтений

Abstract

Abstract. A whole complex of factors affects food intake. The aim of the research was to study the process of forming food preferences among the urban population. Research method is an individual questionnaire. The survey was conducted among residents of Yekaterinburg. As a result of research, it was found that age and educational level significantly affect the formation of food preferences. More than 65% of respondents aged 36 to 55 noted the importance of consuming quality food. Consumers of other age categories were less likely to pay attention to the importance of this issue. To clarify the relationship of different age groups to individual characteristics of food products, additional studies were conducted. Significant age-related changes were identified in relation to products containing various additives. Thus, the preference of respondents to food without additives increases from 32% at a young age to 62% at a senior. The results of the studies it was found that, like age, the level of education of consumers has a great influence on food preferences. Consumers with higher education, significantly reduced interest in foods containing food additives, and, conversely, increases in those products in which they are absent. The overwhelming majority (92%) of respondents with a higher education and 10% with a secondary specialized think that food products containing nutritional supplements adversely affect human health. The scientific novelty of the research is that it has been established how the age and level of education of consumers influence the formation of their food preferences