Abstract
In the article the problems of formation of political reputation of authorities at the regional level are considered. The role of political subjects in the course of creation of reputation and image of the region is reasoned. The basic communication elements of management model of reputation of political subjects are allocated. The author pays attention to specifics of development of reputation communications. Problems of regional political process in modern Russia are generalized. The major factors constraining development of political reputation in the country are revealed.
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