Abstract
The purpose of this study were the effects of servicescape, products and contact employees on customer satisfaction, which is the main service of water park. Moreover we reached the effects of the complex cultural space and membership system, which are primary and complementary services of water park, customer satisfaction and revisit intention in this study, a analized model and hypothesis were fixed up based on the theoretical reasearch of the former study, multiple regression analysis was conducted for frequency analysis, multiple response analysis, feasibility and reliability analysis of measurement tools, and correlation analysis hypothesis verification. The analysis results were as follows. First, the results of the analysis showed that primary and complementary service had a positive(+) effect on satisfaction. Second, the results of the analysis showed that primary and complementary service had a positive(+) effect on revisit intention. However only products did not have a significant effect on revisit intention. Third, the results of the analysis showed that customer satisfaction had a positive(+) effect on revisit intention.
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