ГЕОЛОГІСТИЧНІ СТРАТЕГІЇ РОЗВИТКУ ТУРИСТИЧНОГО ТА ГОТЕЛЬНО-РЕСТОРАННОГО БІЗНЕСУ В УМОВАХ ОВЕРТУРИЗМУ

Abstract

Revealed essence of complex geologistic strategy of sustainable urban tourism development in the conditions of overtourism, which is based on four concepts: decentralization of tourism, reverse geologistics, marketing impact on geologistics and increased requirements to tourists safety problems. The first concept is based on the geologistics organization of the tourist area of the city, which includes such components as: geologistical (geographical and logistical) identification of the resource base of urban tourism; geologistical planning of tourist flows and determination of their needs; geologistical design of tourist infrastructure network; geologistic design of supply chains for tourist infrastructure functioning. The second concept involves an integrated approach to the utilization of the total amount of municipal waste, including tourist one, taking into account their collection and removal from the city, as well as processing at specialized enterprises. The third concept reflects how to use marketing to influence tourist traffic, reducing the volume of unwanted types of tourism (eg, intim-tourism). The fourth concept reflects the aggravation of the tourists safety problems in cities in the conditions of overtourism. In this context, the experience of the Ukrainian cities like Lviv and Kyiv has been explored, and relevant recommendations have been given.