Abstract

The aim of the article. Domestic stocks suffer a problem of ensuring information transparency and objectivity of trading results, manipulations caused by the distortion of trading results in favor of certain participants. One way to solve this problem is to introduce e-bidding, which reduces the degree of subjectivity in determining best offers during the trading process. However, the domestic practice of digital stock trading proves that existing procedures do not prevent the manipulation of dishonest participants. This situation undermines confidence in e-trading and stock trading in general, causing significant economic losses. This is a burning problem in the stock trading of unprocessed timber, which is due to deficient legislation and governmental regulations of this process. These facts, as well as the significant public response associated with large-scale theft of timber, arise the task of changing principles and improving the system of stock electronic trading of raw timber. The aim of the article is to improve principles and approaches to e-trading of raw timber to increase its efficiency and transparency. The results of the analyses. Main factors contributing to the introduction of digital technologies in various types of business are identified and systematized. The generalized scheme of carrying out effective and transparent electronic trading with application of modern digital technologies is developed, the system of principles of its functioning is formed. The scheme of interaction of stock trading participants at stages of decision-making is developed. Basic characteristics of an improved system of electronic trading of unprocessed timber are defined, the basic approaches to their maintenance are offered. The advantages of practical implementation of the proposed approach to the introduction of a new system of electronic bidding are outlined: wider functionality and increased bidding efficiency; improved informational support of substantiated decisions on purchase and sale; simpler, efficient and non-bureaucratized documentary; ensured bidding objectivity and transparency; advanced control and analysis of bidding, prevention of manipulation. Conclusions and perspectives for further research. The obtained results deepen the theoretical and methodological principles of the organizational and economic mechanism of electronic trading of raw timber in terms of increasing its efficiency and transparency. Further research should be aimed at assessing the feasibility and adaptation of developments for application in stock trading in other fields of the domestic economy. Key words: stock trading, digital trading technologies, trading transparency, trading objectivity, trading efficiency, raw timber.

Highlights

  • Виділено і систематизовано основні фактори, що сприяють впровадженню цифрових технологій у різних видах бізнесу

  • Further research should be aimed at assessing the feasibility and adaptation of developments

  • (2019) Informacijni ta innovacijni tekhnologhiji jak chynnyk pidvyshhennja efektyvnosti cyfrovoji ekonomiky ta biznesu v umovakh ghlobalizaciji 4.0 [Information and innovation technologies as a factor of improving the efficiency of digital economy and business in the globalization 4.0]

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Summary

Маркетинг і цифрові технології

Ілляшенко Сергій Миколайович д-р екон. наук, професор професор кафедри менеджменту інноваційного підприємництва та міжнародних економічних відносин, НТУ «ХПІ» д-р хабілітований, професор Вища школа економіко-гуманітарна Наук, професор професор кафедри менеджменту інноваційного підприємництва та міжнародних економічних відносин, НТУ «ХПІ» д-р хабілітований, професор Вища школа економіко-гуманітарна Наук, доцент професор кафедри економічної кібернетики та маркетингового менеджменту, НТУ «ХПІ» (Харків, Україна) Бєльсько-Бяла, Польща) Шипуліна Юлія Сергіївна, д-р. екон. наук, доцент професор кафедри економічної кібернетики та маркетингового менеджменту, НТУ «ХПІ» (Харків, Україна)

Смоляр Юрій Юрійович аспірант
Термінали покупців
Характеристика Захист інформації від несанкціонованого втручання
Full Text
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