Abstract
This study aims to examine the effect of perceived risk on the online shopping website on consumers' behavioral intentions in order to examine the influence of consumers' psychological and behavioral changes on online shopping websites after Covid-19. In particular, the perceived risk was divided into information exposure risk, functional risk, and social risk, and the effect on the purchase intention and decision-making process of products and services through online shopping were examined. In this relationship, the purpose of this study is to investigate the moderating effect of materialism, which is a consumer's tendency to influence the motives of purchasing products through online. As a result of the multiple regression analysis, information exposure risk and functional risk did not statistically. In the case of social risk, the purchase intention of online shopping websites is appeared in consumers with high materialism.
 These results show that the more materialistic propensity to feel that owning and acquiring materials is success and happiness offsets social risks, increasing purchase intention for online shopping websites. The results of this study will provide guidelines for managers and start-ups in terms of management.
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