커스터마이제이션 헤어 컨설팅 매뉴얼 개발을 위한 전문가와 소비자의 필요성 차이 연구

Abstract

The human brain has the ability to learn things through language and recognize and make a decision by reason and memorizing, along with having the ability to learn from objects. Recently, all industrial sectors started to become interested in how the human brain functions. In addition, people from many different occupations including scientists, planners, educators, and designers began to ask questions about how things are processed in the brain. Even if an era where humans are ruled by machines comes, with the growth and development of information and communication technologies, making such machines and providing information starts in the human brain. The concept of ‘beauty’ can vary. You can perceive that someone looks beautiful because your brain thinks that way. The human brain assesses aesthetics via face and body shape and interprets the information and visually sends the meaning. In the modern cosmetology industry, consumers started to have ‘their own design’, which makes them different from others. This study attempted to investigate people’s preferences for customized hair consulting services and provide basic data, which is needed to develop tailored consulting strategies by personalizing haircut styles and enhancing hairdressers’ values. Previous studies were used for consulting on haircut images. This study targeted offering aesthetics through hairstyling by reinterpreting the meaning of customization, focusing on ‘personalization’ and ‘customer participation’ and providing hairstyles with convenience in aesthetics, increasing self-esteem from hairstyles, and simplicity in innovative design. This study aims to establish the grounds which could have a positive influence on the growth and development of the hairstyling industry based on the results of the analysis on the necessity of experts and consumers for the development of a customized haircut consulting manual, which draws co-participation from both hairdressers and customers. Provided that if design perfection is enhanced through such haircut consulting, customer satisfaction based on the necessity of logical consulting data through a combination of experts’ implicit knowledge and skills after reflecting consumers’ opinions can be increased. It is anticipated that the value of a hairstylist’s job will further increase as it is a sphere that cannot be replaced by artificial intelligence. In the hair industry consulting could become a positive social concept.