Abstract
The article considers the functioning of external and internal communication in the systems of human needs, endeavours and aspirations, taking into account their integration in the conditions of changing priorities of the information society and the new integrity that fixes the parity of material and spiritual principles of man. The block of human endeavours is based on the needs described by A. Maslow and demonstrates the space of manifestation of external communication; the block of human aspirations is based on the latent human needs presented by V. Packard and translates the internal communication of an individual as a process in which the transformation of meanings is carried out due to the change in the level of consciousness of his inner world.
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