Abstract
The author's view on determining the target orientation of regional programs for the development of housing construction in St. Petersburg is presented. The topicality of the study is in the research of the target audience, goals and activities of currently and previously implemented programs, which allowed identifying violations of the state strategic planning principles and revealing the cause of their occurrence. As a result, there has been worked out an approach enabling to differentiate the goals and activities of regional programs so that the main elements of mechanisms for their creation and effective implementation in the field of housing construction are specified, which allows establishing a balance between the basic needs of society, business and the state.
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