태권도 겨루기 경기에 대한 사회적 인식 변화 탐색 : 빅데이터 분석 적용

Abstract

The purpose of this study is to explore changes in social perception by applying a big data analysis method to media reports related to Taekwondo competition. The data collection was conducted on ‘Taekwondo’, ‘Competition’, ‘London Olympics’, ‘Rio Olympics’ and ‘Tokyo Olympics’ based on the contents reported by broadcasting and newspapers from June 1, 2012 to December 31, 2020, a total of 11,039 data were used for analysis as search terms. Text mining analysis and semantic network analysis were applied for data analysis using Textom. First, the top words for each period are in the order of the 1st period Olympic, Judgment dispute, the 2nd period Olympic, Gold medal, and the 3rd period Olympic, Gold medal. As a result of the TF-IDF analysis, the 1st period Judgment dispute, Electronic protector, the 2nd period Game rule, Asian Game, the 3rd period Jerseys, and the Olympics are in the order. Second, the connection between words is in the following order: Referee → Judgment dispute, Electronic Protector → Video Reading in 1st period, Game Rule → Revision, Revision → Game Rule in 2nd period, Olympic → Adoption, Premium League → Power Taekwondo in 3rd period. A change that can actively respond to the demands of the times and members of society is required, away from the positive results of the game rules revision.