СУЧАСНІ МЕТОДИКИ ОЦІНКИ ФІНАНСОВОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА ІНДУСТРІЇ ТУРИЗМУ ТА СФЕРИ ГОСТИННОСТІ

Abstract

The study shows the advantages of forming and maximizing the financial potential of enterprises in the tourism industry and the hospitality sector, which shows the maximum importance of this economic stage of the enterprise. Methods for assessing financial potential in the tourism and hospitality industry include a thorough analysis of financial statements, cash flow projections, return on investment calculations and comparisons with industry standards. In addition, market research, customer feedback and risk assessment contribute to a comprehensive assessment of the company's financial condition and development prospects. The study of the method of assessing the financial potential in the economy of the enterprise involves the analysis of financial statements, the assessment of indicators of liquidity, profitability and solvency, as well as the understanding of the dynamics of cash flows. It also includes an assessment of market conditions, industry trends and potential risks. A holistic approach combiningquantitative and qualitative factors provides a comprehensive understanding of the economic viability and growth potential of the enterprise. Key indicators for assessing financial potential in the tourism and hospitality industry include revenue growth, profit margins, return on investment (ROI), average daily rate (ADR), occupancy rates, and customer satisfaction scores. Additionally, monitoring cash flow, debt levels, and keeping an eye on industry-specific metrics like RevPAR (Revenue per Available Room) can provide valuable insights into the financial health and potential of enterprises in this sector. Assessing the financial potential of a tourism enterprise is crucial for sustainable growth. A robust methodology helps to assess profitability, identify cost-effective strategies and adapt to market trends, ensuring long-term success in the dynamic tourism and hospitality sector.