Белорусские медиа для детей как источник формирования лингвокультурной грамотности младших школьников

Abstract

This article presents an analysis of Belarusian children’s media for younger schoolchildren in the context of the development of their cultural (linguistic and cultural) literacy. With the help of theoretical analysis of scientific literature, as well as methods of linguocultural analysis, the national-cultural potential of media content as a source of formation of linguocultural literacy of younger schoolchildren is identified. The material for the study was Belarusian media for children, which have a pronounced national specificity and a system for broadcasting media content that corresponds to both national traditions and trends in the digitalization of the modern media market. The object for consideration was selected print media as the basis of Belarusian children’s media, and the subject was the identification of modern print publications, the content of which can be used as a material for the formation of linguistic and cultural literacy of readers. This phenomenon is understood as cultural literacy acquired and implemented by means of the national language. The analysis of the main trends in the development of the modern Belarusian media market for children revealed the existing contradiction between the expansion of entertainment content and the social order for educational, educational publications focused on the implementation of the cultural and educational function of the media. This makes it relevant to identify national media projects aimed at the systematic formation of traditional values among young Belarusians and familiarization with cultural heritage. As a result of the consideration of the content and structural characteristics of publications designed for primary school children, the magazines “Vyaselka”, “Byarozka”, “Backpack” were identified, which most correspond to the status of culturally-nationally oriented publications, and also meet the digital needs of young media consumers. The prospects of this study include the development of the most effective ways and forms of work with the “appropriation” of national-cultural and general cultural media information.