Особливості репрезентації гендерного аспекту в англійській мові на матеріалі британської преси

Abstract

Formed in the second half of the twentieth century the socio-cultural situation is characterized by an anthropocentric approach to consciousness and thinking understanding which has led to a shift in the emphasis of scientific research in the field of various parameters of a person's personality. Modern humanitarian science puts forward language and discourse study, as a product of human speech activity, as a priority, while increasing the importance of the individual. Gaining popularity all over the world gender studies show asymmetry. Being a means of depicting social stereotypes media discourse helps to study gender issues and their categories through the prism of modern trends analyzing in the representation of femininity and masculinity. Being an agent for shaping gender relations the media play one of the most important roles. And gender-oriented media represent a separate type of media discourse that aims to cover various fields of life. Within the framework of the anthropocentric approach in linguistic science, it is proposed to study the issues of the relationship and interdependence of language and gender, which are dealt with by a relatively young direction – gender linguistics. This scientific direction makes it possible to identify the representation and construction of gender on the example of the British press. Tendencies in the construction of gender stereotypes in the English-language press were formed and combined into a general classification of the representation of femininity and masculinity, and the dominant ways of representing gender in media discourse were found which are necessary to influence the emotional feelings of the male or female reader.