Abstract
Contemporary research into the perception of environmental risks suffers from poor knowledge of risk communication in the local community and of how different ways of risk communication affect protest attitudes. This study aims to clarify communication strategies and practices used by members of local communities as a protest response to environmental threats. The work builds on the cultural theory developed by Douglas, Dake, Bremen, and others. This theory distinguishes between several cultural types (hierarchism, individualism, communitarianism, and egalitarianism), which differ in how environmental risks are perceived and what forms risk communication takes. The study investigates the case of the village of Nivenskoe in Russia’s Kaliningrad region where residents opposed the development of a potassium salt deposit. It is concluded that egalitarians and communitarians are more likely than hierarchists and individualists to participate in protests when a serious environmental threat arises. Respondents of all cultural types tend to trust information coming from their close social network, public figures, and environmentalists whereas people of business are trusted the least.
Highlights
Risk communication has a decisive role in the perception of risks since it sets criteria for detecting dangerous situations and prompts individuals to unite in preventing and minimising negative consequences [1]
One of the many cases of social tensions occasioned by environmental risk is the conflict between residents of the village of Nivenskoe in the Kaliningrad region and the management of the industrial combine responsible for the d communication networks, and influencing the configuration of the social space of the local community and communicating agents may well lead to a new wave of protest attitudes
Unfamiliarity with mechanisms for creating images of risks in the local community, disseminating information across local is study aims to clarify the role of risk communication in the emergence of protest attitudes among different social groups in a local community
Summary
EFFECTIVE RISK COMMUNICATION AS A FACTOR IN MANAGING PROTESTS ATTITUDES IN A LOCAL COMMUNITY. One of the many cases of social tensions occasioned by environmental risk is the conflict between residents of the village of Nivenskoe in the Kaliningrad region and the management of the industrial combine responsible for the d communication networks, and influencing the configuration of the social space of the local community and communicating agents may well lead to a new wave of protest attitudes. Unfamiliarity with mechanisms for creating images of risks in the local community, disseminating information across local is study aims to clarify the role of risk communication in the emergence of protest attitudes among different social groups in a local community To this end, we will consider the case of the potash deposit in the village of Nivenskoe. Risk perception and behaviour under threat depend on the attitude to group norms and the possibility to control the situation [11]
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