ОСОБЕННОСТИ ОЦЕНКИ ЭФФЕКТИВНОСТИ ИНВЕСТИЦИЙ ПРИ ЗАПУСКЕ НОВЫХ ПРОИЗВОДСТВ И РАСШИРЕНИИ СУЩЕСТВУЮЩИХ

Abstract

This research focuses on substantiating the methodological peculiarities of evaluating investment efficiency in launching new productions and expanding existing ones. The theoretical aspects of investment efficiency and the traditional structure of investment activity stages are analyzed. It is established that traditionally, investment efficiency assessment is associated with economic efficiency. However, in the context of innovative development, the consideration of social, innovative, and other indicators becomes relevant.The generalization of existing indicators of investment efficiency allowed for the specification and delineation of their traditional structure from other indicators. As a result of this delineation, the necessity of including indicators reflecting the efficiency of investments in sustainable development is actualized, for example, by including social, environmental, and corporate (managerial) indicators. Specific features of evaluating investment efficiency in launching new productions and expanding existing ones in the context of sustainable development are specified. These include accounting for costs associated with changes in assortment and technological processes, the need for investment plan optimization, accounting for external effects, and others. It is determined that in the context of sustainable development, the principles of long-term investments, accounting for environmental, social, and managerial efficiency, as well as the openness of data on results, are brought to the forefront. These are also included in the list of features of conducting evaluations. The influence of these features on the conduct of investment efficiency assessment lies in the necessity to integrate traditional financial and economic indicators with new ones reflecting the principles of sustainable development. This requires developing a comprehensive assessment methodology that takes into account the specifics of a particular production, its mission, goals, and objectives. The author proposes a conceptual vision of a methodology for assessing investment efficiency in launching new productions and expanding existing ones in the context of sustainable business development. Based on the results of the conducted research, it is concluded that the development and implementation of such assessment methodologies will allow enterprises to make more informed decisions that contribute to sustainable business development and achieving long-term goals.