Abstract
The paper aims to discover specificity of Kabardino-Balkaria peoples’ youth subculture online representation at the beginning of the XXI century. The author for the first time identifies global network influence on ethno-cultural processes dynamics among the Kabardino-Balkarian youth, examines forms of their representation on thematic sites and in blogs, reveals their mobilization potential in different spheres of social life, which constitutes scientific originality of the study. The conducted research allows concluding that the level of the Kabardino-Balkarian youth involvement in the Internet sphere permanently increases, which provides a possibility to develop integrated cultural space, to create and monetize new ethno-cultural brands.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
