СОВРЕМЕННЫЕ ТРЕНДЫ УПРАВЛЕНИЯ КАДРОВЫМ ПОТЕНЦИАЛОМ ПРЕДПРИЯТИЯ В УСЛОВИЯХ ПРЕОДОЛЕНИЯ СИСТЕМНОГО КРИЗИСА

Abstract

The article deals with modern trends in the management of the personnel potential of the enterprise in the conditions of overcoming the systemic crisis. It is shown that today the unstable situation caused by the COVID-19 coronavirus pandemic continues around the world. Most enterprises were forced to introduce protective measures for their employees, including the transfer to a remote work format. Experience has shown that during a pandemic, businesses must ensure that recommendations to staff and management are clear, up-to-date, timely, and accurate in order to reduce panic and stress, minimize staff absenteeism, and ensure an orderly return to normal operations. The paper examines the changes taking place in enterprises in relation to employees, as well as identifies possible problems that arise when transferring staff to a remote work format in the current coronavirus pandemic. The use of the author's approach, based on the methods of scientific generalization, comparative analysis, system and situational approach, allowed us to establish that the actions taken by HR services for personnel management in the COVID-19 pandemic should be based on a number of practical measures of anti-crisis HR management. The scientific novelty of the research consists in the fact that the author, based on the conducted research, proved the need to transform HR functions into a virtual format. The practical significance of the work done is that it can serve as a basis for further scientific research in the field of crisis management of personnel in conditions associated with biological threats.