Abstract
The aim of the study is to determine the features of representation of the metaphorical concept of WATER in the advertising tourist narrative using the example of Lake Baikal. The scientific novelty of the work lies in the problem statement itself: there have been no attempts made to analyse the metaphorical concept of WATER in the advertising tourist narrative; it is the first time that the main metaphorical characteristics of water realised in the semantics of the concept of WATER have been revealed using the example of Lake Baikal. The metaphorical concept of WATER in the tourist representation of Lake Baikal is examined within the associative-semantic field, which determines its consideration in the structure of the sensory image (perceptual and figurative cognitive features), information content and interpretative (evaluative) field. The research findings have shown that the figurative level of the WATER concept in the tourist representation of Lake Baikal is realised by the naming units for Lake Baikal, hydronyms, anthropomorphic characteristics, colour naming units. Cognitive, linguistic and communicative metaphorical speech influence is being noted. It is being proved that the WATER concept in the tourist representation of Lake Baikal is realised in hydronyms, the semantic content of which, their properties and connections form the image, information content and evaluation field.
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