해외의료관광의 인지된 선호와 심리적 거리, 한류 호감도가 해외의료관광 의향에 미치는 연구

Abstract

Nowadays, most of medical tourism destinations in Asia provide a certain level of medical service that meets the global standard. Then, what factor can be differentiated in order to distinguish Korea from other medical tourism country? This study is to examine whether preference attribute of medical tourism, psychological distance and Hallyu preference influence medical tourism intention. In order to conduct the analysis, the total 315 samples were collected mainly in the Northeast region of China. To minimize sampling error, this study employed a sequential decision-making process for global medical tourism intention, and then the total of 262 samples were used for the final analysis. The result implies that preference attributes of medical tourism influence on medical tourism intention except medical economy factor. Also, psychological distance and Hallyu preference influence on medical tourism intention. Our findings offer both theoretical and practical implications for medical tourism industry in Korea.