Abstract
The image of China, whose culture and traditions are actively discussed in mass communication, is the subject of intense interest among scholars of various humanities fields. At the same time, linguistic studies very rarely involve texts of modern media communications reflecting the country’s image in the aspect of traditional art. This article examines the linguistic means of representation of the image of China reflected in the Russian-language texts of blogs about Chinese art embroidery. The topicality of the paper is determined by the interest in the study of the cultural image of the People’s Republic of China in Internet communication. The novelty of this research lies in turning to a new medialinguistic object – modern cultural and educational Russian-language texts of blogs devoted to Chinese art – and its linguistic study. As a source material the author used blogs posted on the online platform LiveJournal. The empirical material was studied using the methods of contextual and medialinguistic analysis. It was found that in these texts the media image of China is created through the prism of five main aspects of Chinese embroidery as a unique art form: the popularity and worldwide recognition of Chinese embroidery; the centuries-old history of Chinese embroidery; embroidery schools and styles of embroidery; evaluations of the texts’ authors; evaluations of the addressee. In addition, the article reveals the linguistic means that create an image of this unique art form. It is concluded that the image formed through a comprehensive description of this type of Chinese art represents China as the birthplace of silk as well as a country with ancient traditions and unique culture.
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