ЛОГІСТИКА ЯК КОМПОНЕНТ ТОВАРНОГО СЕКТОРУ ЕКОНОМІКИ: ПРОБЛЕМНІ АСПЕКТИ ТА ОСОБЛИВОСТІ РОЗВИТКУ

Abstract

The article considers theoretical and practical aspects of the development and justification of the imperative of transformation of supply chains and logistics services of the consumer market commodity movement system adequate to the principles of organizing modern trade in a multi-channel sales model. Factors and problems of transformational development of trade and logistics infrastructure of the commodity market are considered. The directions of development and institutional changes in the structure of the logistics market are revealed. Identify the main imperatives of qualitative transformation of logistics outsourcing in the supply chains of the consumer market. Approaches to the formation of the foundations of the theory of market cooperation are studied and the current mechanics of transactions are researched, the nature and sources of its institutional defects are identified. Conceptual approaches to the formation of empirical features of the development of logistics of goods supply to the consumer market in the context of digitalization of supply chains are analyzed. The structural features of the transformation of the sales model as a factor of supply chain reorganization in the consumer market are substantiated, and comparative features of the functioning of single-channel and multi-channel supply chains in the consumer market are revealed. The evolutionary features of the development and transformation of logistics of traditional trade and online retail in the context of reconfiguration of multi-channel trade supply chains are identified. Perspective directions of development of supply chains of multichannel retail in the consumer market are substantiated. Strategic directions of development of the consumer market commodity movement system in the conditions of a multi-channel sales model are formed and revealed. Conceptualize the distinctive features of the development of the commodity movement system in stationary trade and e-commerce, as well as expand the subject areas of scientific research in the logistics of e-commerce, including through transdisciplinary ones. Strategic imperatives for adjusting growth paths in the economy are proposed, which should take into account a much larger number of processes and conditions that determine the present and future of domestic manufacturing business.