Abstract
Purpose The purpose of this study was to understand the relationship between the management method of eco-friendly coffee shops and the influence of brand image, customer satisfaction, and revisit intention. Methods To achieve the purpose of this study, the population was Koreans with experience in using domestic coffee shops operated by eco-friendly management methods, and the sample was selected as Koreans in their 20s or older who visited coffee shops operated in Seoul and Gyeonggi-do. The survey was conducted online for about 21 days from April 26 to May 15, 2020, and 363(99.2%) of 366 questionnaires were used in the final analysis. Rsults The results revealed that eco-friendly coffee shop management affects brand image, customer satisfaction, and revisit intention, and the brand image also has a significant effect on revisit intention. Also, customer satisfaction had a significant effect on revisit intention. Conclusion This study suggested that managers and marketers who run eco-friendly coffee shops can improve the brand image and customer satisfaction of companies through eco-friendly service, product development, and efficient marketing methods, and ultimately increase their intention to revisit
Published Version
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