Abstract
The modern development of the economy is taking place in the conditions of transformation of the established classical theoretical provisions. The principles and mechanisms of functioning of markets are changing signifi-cantly. Price instruments of market regulation are being replaced by deliberative coordination, interaction, knowledge exchange. The aim of the present article is the theoretical justification and construction of the tran-siological paradigm of industrial product markets. The methodology for studying the transformation of industrial product markets relies on the integration of paradigmatic and transiological approaches. Based on the identifi-cation of trends in the transformation of the basic parameters of the market of industrial products, the causes and consequences of the ongoing changes are determined and the definition of the industrial market as a hy-brid form of interaction aimed at the formation of a sustainable model of the production chain of technological innovation development is given. In the course of the research the model of the transiological paradigm of in-dustrial product markets is visualized, the following mechanisms of industrial market transformation are identi-fied: initiative, contractual, revolutionary. At the same time, the presented paradigm reflects the strategic mech-anism of industrial product markets development in a turbulent environment.
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