청소년의 미디어스포츠 관여경험이 스포츠 스타 이미지 형성과 스포츠 참여에 미치는 영향

Abstract

This study aims to cultivate sound youth culture through media sports involvement experience for the youth who are keen to social trend and change of the times by making sports stars as their role model to imitate their appearance, attitude and behavior and to earn psychological stability and positive sports values and to make them participate in the sports for active school life and their routine. To achieve such objectives, it set enrolled students in “C” province and “D” metropolitan city in 2011 as population, appointed 12 schools in twos per each middle and high schools in large, middle and small cities and towns, and extracted 600 samples from 50 students per school. Total 577 questionnaires excluding insuf-ficient ones, were analyzed. For a research tool for resource collection, it revised and adapted questions used in a previous study, and collected questionnaires have been treated using SPSS 12.0 program. And the con-clusions were as follows. First, appearance image among sub-factors of sports star image was proved to have effects on technology, interest and challenge involvement experience, while performance image had an influ-ence on technology and interest involvement experience. And moral image was proved to have an influence on interest involvement experience only. Second, cognitive and affective involvements among sub-factors of sports involvement were proved to have effects on appearance and sports performance image, while affective involvement had an influence on appearance, sports performance and moral image. Third, cognitive and affec-tive involvements among sub-factors of sports involvement were proved to have effects on technology, inter-est and challenge involvement experience, while behavioral involvement had an influence on technology and interest involvement experience.