Abstract

In this article, implementing digitalisation in the educational process of students of creative disciplines is discussed. The research is based on the final paper completed within the framework of the profes-sional retraining programme entitled “Project Management in Digital Educational Environment of a Uni-versity” (NRNU MEPhI). The importance of collecting the digital footprint of students during the learn-ing process as valuable information content was revealed, which allows feedback in the teaching pro-cess to be established in order to adjust the educational path. The challenges of implementing the digi-tal footprint acquisition of students attending Art and Design were formulated, and the existing oppor-tunities for implementing this process were assessed. The principles of digitalisation in the educational process based on the performance (”to know”, “to be able to”, “to master”) were defined, which allows the methods of digital footprint acquisition to be identified. The study showed that forming a working model of “student–young professional–production” is based on the digitalisation of education, which implies a well-functioning system of “teacher–content–student–information technology”.

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