Abstract
A supply chain model that includes the components of business strategic decisions is an es-sential tool for gaining a competitive advantage in today's global marketplace. Enterprise models of this type need to cover not only the supply chain but also the demand chain, since understanding the market is critical to formulating good business policy. To work effectively, marketing activities must be coordinated with other functional areas of the company. Specifically, managers must evaluate the trade-off between marketing and supply chain decisions to improve the performance of an overall metric: shareholder value. The article formu-lates a mathematical model that takes into account the main business functions. A mixed integer nonlinear programming formulation is presented for the integrated optimization of strategic supply chain decisions and marketing decisions. This allows you to more accurately form a financial model and estimate the value of the enterprise. Keywords
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