Прагматичні особливості заголовків наукових статей (на матеріалі фахового видання "Ефективна економіка")

Abstract

The article proves that the success of a scientific article is not only ensured by high-quality material, properly and logically structured according to the requirements of scientific publications and standards of scientific writing, but also by a well-chosen title, which has pragmatic potential. The article considers the experience of Ukrainian linguists, who studied a title in the structural, semantic and stylistic, pragmatic perspectives on the material of English and German-language scientific articles. It was found that the pragmatic potential of Ukrainian-language titles of scientific publications requires careful and comprehensive study. 162 titles of scientific articles published in the professional journal "Effective Economics" were analyzed. It was identified that the authors’ intensions to update the theoretical aspects of the study of scientific phenomena are few, but the desire to focus the attention of recipients on the ways of applying theoretical knowledge in order to solve practical problems in various branches of the economy is evident. The authors use pragmatic markers of the modern approaches, tools, strategies, assessment, opportunities, perspectives, improvement, effectiveness, optimization to focus on significant aspects of the problem, on specific ways and means of its solution, on the prospects of further science problem research. The research results showed that the authors of scientific publications implement different pragmatic intentions depending on the object, subject, research material as well as the theme of scientific publications.