Abstract
The current problems of the modern social and cultural activity specialty are considered, which is a promising direction of training personnel for cultural and leisure establishments and becomes the environment for the formation of personal qualities and properties that provide modeling of the multi-level process of the young people’s life prospects. Based on the analysis of the Federal State Educational Standard of Higher Professional Education on the specialty “Social and Cultural Activity”, difficulties are revealed in the fulfillment of their requirements, among them the definition of the boundaries of the specialty and objects of professional activity of graduates, the problem of the need to implement the concept of intensive and integrated education on the basis of a competence approach, the problem of lagging the content of higher education institutions from the needs of practice. The objects of professional activity are singled out, taking into account the profile of training specialists (various institutions of the state and non-state sector in the field of culture, arts, leisure, social funds, movements and organizations in the field of social and cultural activities, objects of the leisure, tourism and recreation industry, cultural institutions engaged in artistic and creative and productive activities, leisure and production centers). Particular attention is paid to designing as a basis for the formation of professional competencies of students specializing in social and cultural activities. The goals and tasks of social and cultural design are disclosed, methods and innovative approaches used in teaching students are analyzed. It is proved that social and cultural design is an effective means of forming independence and responsibility for one’s ideas, actions, thoughts, feelings, and also the basis for forming the professional competencies of students.
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