Abstract

This study dealt with the characteristics of color images by identifying color values and became the basis for a design planning strategy for Korean natural dyeing materials. For this, an empirical study was conducted on 555 yellow and red natural dyeing materials as well as the characteristics of color images using the Pantone Color System, to use the results for color analysis and practices, such as H V/C and PCCS. The colors of yellow natural dyeing materials were analyzed from the Y, YR, and GY series; all appeared mostly from the Y series except cotton and rayon textiles. The colors of red natural dyeing materials were analyzed from the R, YR, and RP series. The R series showed prominent distribution in all fabrics. Yellow and red natural dyeing tones were distributed in various tones. The middle tones were prominent in both colors with light pastel tones frequently appearing, while clear tones were found in the red colors. The image scale of yellow natural dyeing materials often appeared in the order of soft-static, hard-static, and soft-dynamic, but hard-dynamic rarely appeared. The image scale of red natural dyeing materials often appeared in the order of soft-dynamic, soft-static, hard-dynamic, and hard-static. While the adjective ‘natural’ appeared a lot for both yellow and red natural dyeing materials, adjectives such as ‘gentle’ and ‘elegant’ appeared many times in the analysis of yellow, showing high distribution in the soft-static zone. In contrast, adjectives such as ‘splendid’ and ‘cheerful’ appeared many times in the analysis of red, showing high distribution in the soft-dynamic zone. It will be possible to develop fashion products that incorporate sophistication and trendiness based on the differences in colors, tones, and images of natural dyeing. The research will contribute to product and color planning across various industries that use natural Korean dyeing materials.

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